How to create a business that is so electric, it will exert a magnetic pull that draws Customers through your door…
The retailers’ movement toward creating the ‘Shopping Experience’ is the biggest evolution occurring in the retailing industry over the past 100 yrs. Businesses, large and small, who operate on a national scale or out of one store front, those who sell over the Internet, through catalogues or host party plans, must embrace this Experiential Move. This is a major shift away from a ‘Products-Based’ business into a business that creates shopping experiences for the consumer -
A ‘People-Based’ business making a business concept work today is far LESS about Product, Location, Price. Shift your focus on tho the intangibles that colour and flavour your customers’ EXPERIENCE. In order to be successful in the future, your business must offer something that is –
ENHANCED, TRULY MEMORABLE, AND DISTINCTIVE from your competitors
IT’S NOT JUST WHAT YOU DO… IT IS HOW YOU DO IT
The bar has risen but it doesn’t have to be an expensive investment in large marketing companies, who work from similar and outdated models, to create the Experiential Shift in your business. When was the last time you ‘tweaked’ your current marketing?
THE EXPERIENTIAL EQUATION
• Involvement • Curiosity • Contagious • Convergence • Authenticity • Price/Value • Accessibility
THE EXPERIENTIAL RESULTS
Develop and Implement strategies that focus on all the aspects of this new consumer-centric equation and you will find that …
Customers love to buy from you + they buy more often + they spend more time with you= THEY SPEND MORE MONEY !
Your customers will become your business’ evangelists, sending out powerful word-of-mouth messages that entice more people to shop in the store. It is viral marketing of the retail variety
There is a report that covers the THE EXPERIENTIAL SHIFT material I discussed above. Who would like a copy? Great, contact me with a current email address and I’ll send it to you.’
CONTACT Kim-Denyse Dip Bus Mark D. Email: kdc@iprimus.com.au Mobile: 0412 942 937
www.kim-denyse.com
