Now is the time to make a cuppa and sit down to a little bit of motivational and focussed thinking. These 30 questions will immediately show you your business’ strengths – and where you can take positive action that will produce rapid results.
My experience has been that if you are willing to spend a few minutes giving them serious thought – the results can be quite profound. For each ‘No’ answer you are probably missing out on untapped revenue, but the aim of this excercise is not to make you feel bad – it’s to inspire you and stimulate your business. Have fun!
1 Do you know what your USP is? What are 3 things that set you apart from the competition?
2 Do you emphasise and sell the benefits of your product or service in all of your promotional print material, emails, websites etc?
3 Have you tried Telemarketing to capture new customers? Did you measure the results effectively?
4 Have you tried Direct Mail to capture new customers? Did you measure the results effectively?
5 Have you tried PR to capture new customers? Did you measure the results effectively?
6 Does your advertising include powerful direct response ads that stimulate the reader to action by contacting you – or are they common and just like your competition?
7 Do you advertise only in the places that your competitors do?
8 When you speak to a potential new customer, do you use words that immediately capture the customer’s attention and that set you apart from the rest?
9 Have you tried pay per click search engine advertising?
10 Have you tried advertising on the internet?
11 Do you regularly send emails to your customers and prospects?
12 Do provide training in leading edge sales skills for your team?
13 Is your place of business considered a ‘Destination’ that your customers ’just have to return to’?
14 Would you describe your business as ‘Experiential’ – appealing to the 5 senses?
15 Do you collect and utilise testimonials from your A level customers?
16 Do you have reward for referrals programs in place?
17 Is your branding and image authentic?
18 Do you give your customers something of value in return for their contact details?
19 Do you know how to write a media release to immediately attract the attention of the reader?
20 Do you email newsletters to your customers and personalise them by using their names?
21 Do you know that your client’s birthday is the most important piece of marketing information there is?!
22 Do you know that the best selling technique is asking questions?
23 Do you collect qualified contact information to build mailing lists of your target customers?
24 Is your CRM so good that your customers become evangelists for your business?
25 Dou you know why including a ‘PS’ in all of your letters and emails is crucial?
26 Do you continually communicate with your current customers by email, phone, text, or by mail to tell them about special offers and new arrivals?
27 Do you use 1 or 2 marketing methods for your business promotion? Did you know that you should be using between 6 and 10?
28 Have you any idea how wealthy you would be if you used 10?
29 Did you know that following up on a direct mail out with a telephone call, you will probably increase the response rate 100 to 1000%?
30 The fabulous news…your competition is likely to have answered ‘no’ to more of these questions than you!
Free Tip and the Best News of all…
All you have to do is choose only 3 of the above strategies that are the simplest for you to achieve, and start improving them today.
Print this sheet out and come back to it in a couple of weeks and then months and try something else.
PS: Need help?
Simply Contact Kim and give her your 3 choices to develop a strategy with you.
I look forward to sharing the adventure with you
Now it is just that Simple…
